Membership Directory

Hallmark Art Collection

Joe Houston, Curator • Kansas City, Missouri

The Hallmark Art Collection is one of the most enduring corporate collections in the United States. It began in 1949 with a series of International Hallmark Art Awards through which Hallmark Cards Inc. founder J.C. Hall hoped “to encourage fine art, to bring recognition to artists of today, and to broaden public appreciation of fine art.” In the course of this program, which ran through 1960, Hallmark acquired major works by Edward Hopper, David Park, Charles Sheeler and other modern masters, which form the core of the collection. Since then, the Hallmark Art Collection has grown to more than 3,800 works by over 1,200 artists working in a variety of media. Among these are major paintings, sculptures, and photographic works by such artists as Alexander Calder, Peter Halley, Barbara Kruger, Sol Lewitt, and Kehinde Wiley. Digital art works by Jennifer Steinkamp and Jason Salavon have recently joined the collection as well, reflecting the spirit of innovation that is central to Hallmark’s philosophy. Curated by Joe Houston, the Hallmark Art Collection is on display in Hallmark’s corporate offices and facilities throughout the world. Selections from the collection are on public view at the Hallmark Visitors Center in Kansas City, Missouri, and individual works are lent to museums on a regular basis. The Nelson-Atkins Museum of Art has been the beneficiary of prominent gifts of art from the collection, including the historic Hallmark Photographic Collection, which was donated to the museum in its entirety in 2006.